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2012 DCA

Special Finance Lead Provider

The Special Finance Lead Provider category should probably win a survival award because the providers in this category endured the subprime meltdown.

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Website Design/Provider

Website and website design providers have been an integral part of the DCAs ever since the Awards' inception. As in 2011, two providers dominated the category this year.

Chat Provider

This is the second year that Auto Dealer Monthly has recognized chat providers in the Delaers' Choice Awards. This year, a mere tenth of a point separated the winners.

Online Inventory Marketing Tools

For dealers, online inventory marketing is a key component of their digital marketing strategy, and there are several providers that facilitate this.

Customer Relationship Management

The Customer Relationship Management category is constantly in motion. A whopping 17 companies have ranked above average over the years, and there’s been movement among the top companies every year.

Direct Mail

Of all 21 categories in the Dealers' Choice Awards, the direct mail category is the only one that has seen almost no movement among the top two in five years.

Sales Trainer

This year saw the return of a perennial favorite and a huge win by a newcomer to the Sales Trainer category.

Internet Trainer

This year’s Diamond Award winner has been a consistent force in the Internet Trainer category, challenged by only one other provider.

F&I Trainer

The race for the top in the F&I Trainer category was a close one this year. Dealers put two companies neck-and-neck, separated by only a tenth of a point.

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Desking Software

An industry standard won this year's Diamond Award in the Desking Software, but another familiar name was not far behind.

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